Once the new logo and colour palette had been approved, I was responsible for developing the brand further by coming up with 3 UI art directions, which you’ll see below. From there, a route was chosen and developed further through iterations and a branded iconography set was created alongside a simple illustration style. Finally, the Buddle brand was born. I then led the website design and UI to ensure the brand came together in a succinct and coherent way that was both accessible and user-friendly while staying on-brand and visually engaging.

🔗 Link to live site: Here