Client: This Girl Can
Launched in January 2015, This Girl Can is our nationwide campaign to get women and girls moving, regardless of shape, size and ability, you can find out more about the campaign here. Sport England wanted to refresh the This Girl Can campaign and website, and that’s where I came in to work alongside their branding team.
Involvement: Lead UI Designer
As the campaign was launched back in 2015 the main challenge was finding the balance between aesthetics and user experience, rejuvenating the brand and ensuring maximum accessibility.
🔗 Link to live site: Here
